Marketers will plan asynchronous events that plug into the funnel.

The plot of your work will be based on your tale concept. You'll need to flesh out the entire narrative from beginning to end once you've come up with a novel idea. Make a rough framework of your plot — single phrases, sticky notes with ideas, index cards – so you can change it afterwards. By breaking down the main points you want to make in your novel into manageable chunks, you'll be forced to organise everything into a logical flow. You can order the main narrative points in order of importance, then add subplots as needed. I prefer to use two different coloured sticky notes. The plot's essential points are represented by the first colour. What happens between the plot points is the second colour.

Community marketing will replace event-based marketing.

"The period of marketing being centred around a major industry event is coming to an end. Due to the impact of COVID-19, we've all seen the yearly conference move virtual. However, I predict presenters will discover that their audience's interest in the one-of-a-kind virtual meeting will decrease as well."

"In 2021, expect more intimate and topical internet gatherings. Virtual community leaders and influencers with confirmed digital credentials and a willingness to share will be highly recognised."

"Companies should be prepared to participate actively and add tangible value to the discussion."

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